How To Grow Your Hawaii Photography Business Online

It’s no secret that the Internet, notably Google, has become the number one resource couples use to find vendors for their wedding.  Whether you are in Hawaii, or any other state for that matter, if you own a local wedding photography business, turning to the Internet to grow your business is going to play a major role in your success.

When it comes to building a successful online presence for your business, there are two main parts… Your website, which is the most important, and traffic, which is getting visitors to your website, and conversion, which is getting those website visitors to take some sort of action, such as submit a contact form or call you.

Let’s talk about the basics and how it all works….

First, your website.  This is the center of your entire online presence.  In fact, this is actually your most valuable asset as a business owner, because the majority of your potential customers will visit your website before doing business with you.  So your website is very important and needs to be the first priority.  Now a days, more than 80% of all internet searches are from a mobile device so it’s crucial that you design your website to be mobile responsive.

Making sure your website is mobile friendly is also going to play a big part in what we talk about next, which is local SEO, or search engine optimization.

Now that you have your website, it’s time to get traffic, or visitors to your site.  However, the visitors you are going to be driving to your website should be people who are interested in your services.  This is where local SEO comes into play.  Local SEO is basically the art of getting your website listed at the top of Google when people search your local area for your services.  So for example, if you are a wedding photography in Hawaii, you would want your website to show up in Google when someone types in “wedding photographer in Hawaii”.

If you think about it, it’s actually quite simple.  If someone is searching Google for a wedding photographer and your website is ranked at the top of the list, who do you think they are going to call?  Now, if your website is not showing up, then they are going to call your competition.

There are a few things that need to be done to your website in order to optimize it to show up in your local area, and a few of those things are very easy.  For the basics, you want to have your keywords, which in this example would be “hawaii” and “wedding photographer” in the title of your site.  So you might put something like “James Smith Hawaii Wedding Photography Services” or something like that.

In addition to that, you also want to make sure that the content on your page is about the wedding photography services you offer and your location.  Google and the other search engines need to be able to read your website and see that you offer wedding photography services and that you are located in Hawaii.

Now there is a lot more that goes into getting your website to rank higher in Google, far too much to write here.  Once you have your website up, and it’s optimized for your services and city, at that point it would be wise to hire a local SEO firm to help you the rest of the way.

And since Google is where your potential customers are searching for your services, it would say it’s definitely worth the investment.

What To Look For When Hiring A Wedding Photographer On The Island Of Hawaii

With all the time and effort you put into planning your wedding in Hawaii, making sure every special moment is captured perfectly is a big deal. The big question… how do you know which photographer is going to be the best for the job? Well, you need to do your homework first. And because this is such an important part of your big day, you should take the time to do your research.

After all, if you are going all the way to Hawaii, one of the most beautiful places on earth, you wouldn’t want an amateur photographer using your wedding as practice!

Tips On How To Choose The Perfect Wedding Photographer

beachesThe first thing you need to do… start your search immediately! The majority of good wedding photographers book their weddings 6 months to a year in advance. Starting your search and putting together a list of local photographers to compare in Hawaii should be one of, if not the first thing you do after getting engaged. Make sure that you are researching local wedding photographers in Hawaii. You want a photographer who knows the island and will get you the best pictures.

The next thing you need to take into consideration is your budget. This is going to help you narrow down your list a bit. The main thing here is to have a good idea of what you can afford, or what you are willing to spend. You don’t want to waste your time with someone who is not within your budget. At the same time, don’t just go for the cheapest person eiather. If the price is too good to be true, it’s probably because it’s an amateur photographer and you don’t want to take a chance on someone shooting their first wedding.

You also want to make sure that they are a wedding photographer. You don’t want a photographer that is all over the place with his or her resume. You want a photographer that only does weddings. You want someone who has done many weddings, not someone who has done a couple or just does them once in a while.

Once you have a list of Hawaii wedding photographers, the next thing you need to do is check out their work and their reviews. Experience is a must, but so is reputation. Take the time to read reviews and see what other couples had to say about their wedding photography experience. Don’t just read one, but several reviews. Obviously if there are some not too great reviews, remove them from the list.

At this point, you should have a nice, short list of qualifed photographers. Now you want to view samples of their work. Take the time to go through the weddings they have done and use this to get an idea of their unique style. After you do this, the last thing you need to do is set up time for an interview. Since you are having your wedding in Hawaii, you will most likely have to communicate by phone or Skype.

Now remember, out of all the vendors and different people involved in your wedding day, your are going to be spending the most time with your wedding photographer so you need to make sure you like them. Make sure they have a good personality, and make sure their personality is something you can handle for an entire day.

If you follow the tips outlined in this article, you will have no problem finding the right wedding photographer for your big day. With all the different options available to you, this guide will help you narrow your list down and make the right decisions when going through your selection process.

Here are some cool photography tips and tricks: